This project was for the International Center for Tourism and Hospitality (ICTH) at NSBM Green University. They were organizing Traversa’24, an annual event focused on the tourism industry. The theme for this year was, Tourism with Peace.

They needed a logo that could be used across both digital and print media, including social media posts, flyers, LED walls, printed invitations, backdrops, letters, and trophies.

I designed a simple yet meaningful illustration aligned with their theme and vision. A white dove and olive branches symbolizes peace, while a globe with arrow shaped pointers represents global tourism. The arrows point to Sri Lanka, grounding the design in local relevance.

The color palette was inspired by the ICTH brand identity, ensuring consistency across all event materials.